People for the Ethical Treatment of Animals (PETA) suggested to Amul for switching to sell vegan products to which Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) said that it would hamper livelihoods of over 100 million farmers that depend on the brand for daily milk procurement.
GCMMF India’s largest dairy cooperative with an annual turnover of ₹52,000 crore said on social media platform Twitter on Friday that “Peta wants Amul to snatch livelihood of 100 million poor farmers and handover it’s all resources built in 75 years with farmers money to market genetically modified Soya of rich MNC at exorbitant prices ,which average lower middle class can’t even afford” said R.S. Sodhi, managing director of GCMMF.
On 27th May PETA had addressed a letter to Sodhi saying Amul should look at benefits from the booming vegan food and milk market.
The Vegan diet largely consists of plants such as vegetables, grains, nuts and fruits and foods made from plants. It refers to the practice of avoiding animal products which also includes abstaining from dairy-based products.
“We would again like to encourage Amul to benefit from the booming vegan food and milk market, instead of wasting resources trying to fight the demand for plant-based products that is only growing. Other companies are responding to market changes, and Amul can, too,” PETA said.
R.S Sodhi also further asked whether PETA will give livelihood dairy farmers out of which 70% of which are landless. Who will pay for children school fee and how many can afford expensive lab manufactured factory food made out of chemicals and synthetic vitamins.”